eCommerce Integration

What is eCommerce Integration?

eCommerce, or electronic commerce, integration is the coordination between a business' eCommerce website and their back-end systems, such as a Point of Sale Solution, ERP or CRM system.

Connecting an eCommerce application to an inventory control management system allows wholesalers, manufacturers, and retailers to create bidirectional flows of information between the two systems, meaning they only need to enter data into a single system.

For example, a business might use an ERP to keep track of inventory levels for each of its products. After implementing a direct-to-consumer business model, that company has begun to sell products online using a new eCommerce platform. When they sell an item online, the inventory count within their back-end ERP system must be adjusted to maintain accurate product numbers.

Without eCommerce integration, that business must manually update the inventory count in their ERP system AND in their eCommerce application. And therein lies the value of a well-executed eCommerce integration. This strategy eliminates the need to enter the same information into two or more systems.

Efficient eCommerce integration creates accurate sales data through automated, real-time inventory updates in separate systems.

5 Benefits of eCommerce Integration

The need for eCommerce integration has astronomically increased as more companies embrace online sales and as brick and mortar stores become less and less critical. 
Elimination of manual order entry
Accurate data and inventory levels
Automatic notifications for customers
Simplified pricing
Opportunity to grow your brand through new markets
Business processes become more efficient through eCommerce integration. Integrated data provides the insight you need to make better, smarter decisions that align with the company’s strategy.

At the end of the day, an eCommerce integration platform makes it so businesses can handle increased demand without needing added resources.

Companies that have an eCommerce ERP integration strategy are the ones who have embraced modernized technology and recognize not only the potential ways they can eliminate errors and improve efficiency, but also improve the way they deliver exceptional customer service.

4 Obstacles to a Successful eCommerce Integration

The necessity for eCommerce integration prefaces the inherent problem in creating a bridge between the ERP and the eCommerce platform. Creating a functional pathway requires technological capabilities that are beyond that of a legacy solution. It requires modern integration.

Oftentimes, key stakeholders overlook the business need for integrating ERP systems with eCommerce applications because of cost, or the concern that altering existing processes will disrupt the business.

Not Understanding Requirements
Outdated and Legacy Systems
Lack of Multichannel Management
Lack of visibility

Why You Need eCommerce Integration Now

Regardless of the industry, organizations need to be able to connect their ERP.

It should not matter whether that’s Shopify or NetSuite as an eCommerce platform, companies need modern integration software that allows them to deliver everything faster to customers.

The reality in 2020 and beyond is that COVID-19 has changed retail forever. Because of the dramatic increase in online orders, eCommerce integration has never been more important.
Going forward, an eCommerce backend integration is fundamental to becoming an adaptable organization. 

Whether it is disruption in wholesale caused by disintermediation, or the explosion in eCommerce because of COVID-19, companies must recognize the importance of being agile and the need to grow their respective brands.

By installing an eCommerce integration platform, you are taking the important step in supporting your integrations across the entire supply chain, from logistics and transportation to manufacturing and wholesale and distribution.

So…How do I Integrate my eCommerce Platform?

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M.X. Data is a great partner for all of our RetailPro needs. They’re professionaland helpful, regardless of the client’s comfort level. We have used them for support for many years as well as building out the integration with our e-commerce site. I thank them for helping us to improve our processes and grow our business.

Isaac Metlitsky

Senior Manager, Web & Digital

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Take the first step towards optimizing your retail operations. We look forward to speaking with you.
Founded in 1988, M.X. Data has over 30 years of industry expertise and experience providing comprehensive services to internationally renowned luxury goods retailers and major brands in the fashion industry.

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