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eCommerce Integration

What is eCommerce Integration?

eCommerce, or electronic commerce, integration is the coordination between a business' eCommerce website and their back-end systems, such as an ERP or CRM system.

Connecting an eCommerce application to an ERP allows wholesalers, manufacturers, and retailers to create bidirectional flows of information between the two systems, meaning they only need to enter data into a single system.

For example, a business might use an ERP to keep track of inventory levels for each of its products. After implementing a direct-to-consumer business model, that company has begun to sell products online using a new eCommerce platform. When they sell an item online, the inventory count within their back-end ERP system must be adjusted to maintain accurate product numbers.

Without eCommerce integration, that business must manually update the inventory count in their ERP system AND in their eCommerce application. And therein lies the value of a well-executed eCommerce integration. This strategy eliminates the need to enter the same information into two or more systems.

Efficient eCommerce integration creates accurate sales data through automated, real-time inventory updates in separate systems.

5 Benefits of eCommerce Integration

The need for eCommerce integration has astronomically increased as more companies embrace online sales and as brick and mortar stores become less and less critical. Here are five benefits to eCommerce integration adoption:
1. Elimination of manual order entry: 
An eCommerce integration platform allows companies to eliminate manual and duplicated data entries, as well as improve the speed of data exchange, by integrating Magento, Shopify, Amazon and other eCommerce applications, with their own ERP systems. Manual data entry is time consuming and inefficient. A modernized eCommerce platform strengthens this process, improving customer service efficiency and satisfaction.

2. Accurate data and inventory levels: 
With eCommerce integration, the accuracy of data is never left to chance. Manual data entry means there is always going to be an opportunity for error, whether large or small. Inventory synchronization, real-time track updates, and pricing, all speed through the data exchange to make it more accurate than ever before.

3. Automatic notifications for customers: 
With your eCommerce application and back-end applications working in sync, automatic notifications for customers become easy. Customers know when you have shipped an order and they can track the delivery of their product.

4. Simplified pricing: 
Pricing changes and product information updates are fast and decisive with only one update required in a single system.

5. Opportunity to grow your brand through new markets: 
eCommerce integration offers your business the adaptability to enter more online marketplaces, without losing operational efficiency. With each added sales channel, new customers become available. Diversified revenue streams, enhanced customer experience, and improved operating margins are cherries on top of the opportunity to grow your brand through eCommerce integration.
Business processes become more efficient through eCommerce integration. Integrated data provides the insight you need to make better, smarter decisions that align with the company’s strategy.

At the end of the day, an eCommerce integration platform makes it so businesses can handle increased demand without needing added resources.

Companies that have an eCommerce ERP integration strategy are the ones who have embraced modernized technology and recognize not only the potential ways they can eliminate errors and improve efficiency, but also improve the way they deliver exceptional customer service.

4 Obstacles to eCommerce Integration

The necessity for eCommerce integration prefaces the inherent problem in creating a bridge between the ERP and the eCommerce platform. Creating a functional pathway requires technological capabilities that are beyond that of a legacy solution. It requires modern integration.

Oftentimes, key stakeholders overlook the business need for integrating ERP systems with eCommerce applications because of cost, or the concern that altering existing processes will disrupt the business.

To create a well-run eCommerce ERP integration platform, there are a handful of obstacles companies must overcome. 
Here are four obstacles:
1. Not Understanding Requirements
2. Outdated and Legacy Systems
3. Lack of Multichannel Management
4. Lack of visibility

Why You Need eCommerce Integration Now

Regardless of the industry, organizations need to be able to connect their ERP.

It should not matter whether that’s Shopify or NetSuite as an eCommerce platform, companies need modern integration software that allows them to deliver everything faster to customers.

The reality in 2020 and beyond is that COVID-19 has changed retail forever. Because of the dramatic increase in online orders, eCommerce integration has never been more important.
Going forward, an eCommerce backend integration is fundamental to becoming an adaptable organization. 

Whether it is disruption in wholesale caused by disintermediation, or the explosion in eCommerce because of COVID-19, companies must recognize the importance of being agile and the need to grow their respective brands.

By installing an eCommerce integration platform, you are taking the important step in supporting your integrations across the entire supply chain, from logistics and transportation to manufacturing and wholesale and distribution.

So…How do I Integrate my eCommerce Platform?

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I would recommend M.X. Data to any retail company that is looking to compete in today’s ever changing retail environment. They can implement a solution from your customer facing POS terminals to the technology driven E-commerce side of the retail business. If you would like to reach out for more details please feel free to contact me directly.


Chief Financial Officer / Chief Operating Officer
Miltons – The Store for Men

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Founded in 1988, M.X. Data has over 30 years of industry expertise and experience providing comprehensive services to internationally renowned luxury goods retailers and major brands in the fashion industry.
MX Data Retail technology firm new york paris
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