Reporting and analytics are essential because they help you know exactly how your business is doing. There are reports to help you run your business better—from being more cost-effective with your inventory to measuring your customer acquisition and retention efforts, top-line revenue growth, and more.


But it’s not always easy to know which data to look at, when that data is relevant, and what the data means. No matter how big your business is, it’s important to refer to the right reports and interpret stored data appropriately.